The Growth Snapshot

Find out where your ad budget is leaking.

Five specific leaks in your Meta account, affiliate program, or funnel — with the monthly dollar impact of each — delivered in 48 hours by an operator who's managed $100M+ in partner and paid revenue. Not a junior analyst with a checklist.

The guarantee: if the walkthrough doesn't identify at least $3,000/month in recoverable spend or missed revenue, you get a full refund. No fine print.
Leak #2 of 5 −$11,400/mo

31% of spend is optimizing toward an event your pixel barely sees

Your lead campaigns optimize to a conversion event with an Event Match Quality score of 3.8/10. Meta is effectively guessing who to show your ads to — and charging you full price for the guesses.

THE FIX Rebuild the event with server-side matching parameters, then re-point campaign optimization. Effort: low. Timeline: one week.
B2B SaaS · $42K/mo spend Snapshot p.3 of 7
Channels built & scaled for
Shutterstock Blinkist Natural Cycles AppSumo Treehouse Life360
What we find

The leaks your dashboard is designed not to show you.

Every finding below is real, anonymized, and came from an account whose owner thought things were "basically fine." Most accounts are leaking 20–30% somewhere the platform has no incentive to surface.

−$18,000/mo

42% of an affiliate program's spend flowed through subnetworks with zero publisher transparency

Nobody could name a single site the traffic came from. Conversion timestamps clustered minutes after click — a pattern that doesn't survive an incrementality check.

−$11,400/mo

Campaigns optimizing toward a conversion event the pixel could barely match

Event Match Quality of 3.8/10 meant the algorithm was spending a third of the budget on educated guesses. One rebuilt event changed what every dollar after it could do.

−$7,200/mo

A retargeting budget cut that quietly strangled prospecting performance

The two campaigns looked independent in the dashboard. They weren't — retargeting was closing what prospecting opened, and cutting it dropped conversion rates funnel-wide.

−$5,900/mo

Paid traffic landing on a homepage instead of a matched page

Ad promised a specific outcome; homepage offered a navigation menu. A message-matched landing page is routinely worth 15–25% in conversion rate before touching the ads at all.

Your five will be different. That's the point — this isn't a checklist run against your account, it's an operator reading yours specifically: event architecture, audience overlap, creative fatigue, budget interdependencies, attribution sanity, partner quality.

How it works

Pay. Grant read-only access.
48–72 hours later, you know.

Step 1

Book & brief

Pay online, complete a 5-minute intake: your channel, your stack, your number-one question.

Step 2

Read-only access

View-only analyst access to your ad account or network reporting. Revocable by you, any time, in one click.

Step 3

The Snapshot

A 6–8 page report: your scorecard against real benchmarks, then the Five Leaks — each with evidence, dollar impact, and the fix.

Step 4

The walkthrough

30 minutes, live. What matters most, what to fix first, and every question answered straight.

The report stands alone — you can hand it to your team or your agency and implement everything yourselves. No retainer pitch required to get full value. If you want it done for you, that conversation is available. It's never a condition.

Pricing

Two versions. Prices on the page, like a real product.

Fixed fee, fixed scope, fixed timeline. No discovery call required — this page is the discovery call.

Snapshot Pro

$1,500
Everything in Snapshot, plus
  • 30 / 60 / 90-day fix roadmap, sequenced by impact and effort
  • 14 days of async email/Slack access for implementation questions
  • Priority turnaround
  • Still one channel — a full multi-channel engagement is a different conversation, on purpose
Book Snapshot Pro
The only clause that matters: 100% of your Snapshot fee credits toward any engagement signed within 30 days. If we end up working together, the Snapshot was free.
Judge the depth first

Don't take the page's word for it. Read an actual Snapshot.

The most common (unspoken) question about a $750 report: "is this going to be a generic AI-generated PDF?" Fair question. Here's a full anonymized sample — read it, then decide.

One email with the sample. Occasional teardowns after that. Unsubscribe anytime, obviously.

Questions

Asked before. Answered straight.

Who actually does the work? +
Matthew Bell. Not a team, not an offshore analyst, not an unsupervised AI. 20+ years building acquisition channels — Shutterstock's affiliate program from $0 to $10M ARR, $100M+ in annual partner revenue across 15+ brands. AI tools accelerate the data processing; the judgment on what matters is human and senior.
What access do you need, and is it safe? +
Read-only, always. For Meta: analyst-level partner access to the ad account. For affiliate programs: report exports or view-only network access. For funnels: GA4 viewer access. You grant it in minutes, you can revoke it in one click, and nothing can be changed in your account from a view-only seat.
What if you don't find anything? +
Then you don't pay — that's the guarantee, and it's a full refund, not a credit. In practice, after opening accounts for two decades, a genuinely leak-free account would be a first. If yours is the one, you'll get your money back and a sincere compliment.
Is this just a pitch for a retainer? +
The report is built to stand alone — findings, evidence, and fixes your own team can implement without ever speaking to us again. Some clients do ask us to implement, and the fee credit exists for them. But the Snapshot is the product, not the brochure.
Why is it only $750? +
Because it's narrow on purpose: one channel, five leaks, 48 hours. The constraint is what makes the price possible. A full multi-channel growth audit is a different engagement at a different number — and the Snapshot will tell you whether you need one.
My spend is under $5K/month. Should I book? +
Honestly — probably not yet. Below ~$5K/month in spend, the dollar impact of fixes rarely justifies the fee, and we'd rather tell you that here than after you've paid. Come back when the budget's bigger; it'll leak more by then.

You'll know in 48 hours.
Or you'll get your money back.

Five leaks. Dollar impact on each. One walkthrough call. $750, credited in full if we end up working together.

Book your Snapshot

Payment first, then a 5-minute intake, then access. Delivery clock starts when access lands.